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Quintiles, Kadrige in Commercialization Pact

U.S., EU deal to speed hybrid detailing model

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By: Tim Wright

Editor-in-Chief, Contract Pharma

Kadrige, a provider of e-detailing and multichannel sales solutions for the pharmaceutical and healthcare industries, has formed a global alliance with Quintiles. Through a co-promotion agreement covering Europe and the U.S., Quintiles and Kadrige plan to enable biotech and pharma customers to transition from a traditional healthcare visit model to a “hybrid” model that blends face-to-face physician discussions with live, remote e-detailing calls via the telephone and internet. The agreement ...

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